Simply Wall St

Who we are

At Simply Wall St, our mission is to empower every retail investor in the world to make the best decisions possible.


Founded in Sydney, Australia


Users worldwide


Stocks Covered in 170 Countries

Our story

Al Bentley Al Bentley Founder & CEO

The Genesis

After graduating from university and starting my career as a naval architect, I found myself captivated by the fascinating world of the stock market. Every spare moment was devoted to self-education, I immersed myself in reading and understanding its mechanics.

However, I encountered a challenge—the principles of long-term investing that I had embraced proved difficult to implement. Countless hours were spent scouring various websites, investor presentations, and filings to locate the relevant data, which I then had to compile into my own spreadsheets. Nothing was trustworthy, I ended up needing to manually calculate simple things such as PE ratio just to ensure it was comparable across two companies.

The web was inundated with articles and stock market data, but it only added to the confusion rather than providing clarity.

I soon realized that one of the primary reasons for this issue was the prevalence of advertising or transaction-focused platforms who don’t particularly benefit from boring long term investors who hold for decades and trade infrequently.

As a child I’d been obsessed with computers and programming. I loved making games and apps and by age 14 had begun publishing them online with hundreds of thousands of downloads. My first instinct when I came across a new problem was to build a solution. I began experimenting with ideas that revolved around visualizing the insights and data that mattered most to long-term investors.

The Idea

The magnitude of the opportunity became apparent as I kept tinkering and testing. Millions of individuals worldwide teach themselves to invest and embark on the journey of building a stock portfolio, but often they don’t succeed. The principles of long term investing sound easy on paper but they are difficult to implement in practice.

In 2014 my dream came true to turn Simply Wall St from a side project into a full-time gig. My goal was to create a product that embodied the principles of long term investing, one that cut through all the noise, that stays consistent and unbiased. I wanted to leverage visuals to make understanding insights and spotting trends easy and curate only what is important.

The Vision

Simply Wall St exists to enable individuals to succeed at stock investing and achieve their financial goals. The stock market offers an exceptional opportunity for wealth-building. With a vast selection of businesses to choose from, becoming a shareholder means the business is working to grow for you continuously, even while you sleep.

However it's tempting to try and rush it, to get rich quick. Examples of this occur from time to time and our brains are tempted to think we can replicate it. But this rarely works, and in reality the only way to achieve reliable success is to take a long term approach. The wealthiest individuals in the world typically became rich as shareholders, often in businesses they founded, but this achievement required decades of perseverance through various challenges and fluctuations.

The Approach

To be a great long term investor, you need to follow three principles:

• Think in decades not months

• Be objective and independent

• Continuously learn and improve

Simply Wall St revolutionizes long-term investing by guiding individuals at every stage of building their stock portfolio through a platform designed for their success. One that is intuitive, objective and most importantly without the noise and hype.

Key milestones

  • 2014
  • 2015
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2019
  • 2022
  • Founded in Sydney
  • Launched Beta to US, UK & AUS
  • $600k seed round
  • First paying customers
  • $2.7m Series A funding
  • 200,000 registered users
  • Global market coverage
  • Became Profitable
  • Over 5 million registered users

Meet the team

At Simply Wall St we’re both proud and privileged to have a diverse team of subject matter experts spanning over a dozen nationalities.

🇦🇺 🇧🇷 🇨🇳 🇫🇷 🇮🇳 🇮🇪 🇮🇹 🇵🇭 🇸🇮 🇿🇦 🇰🇷 🇪🇸 🇬🇧 🇺🇸 🇻🇪 🇻🇳

Leadership Team

Al Bentley

Founder & CEO

Xavi Ferró

Head of Engineering

See yourself working here?

We’re constantly on the hunt for new talent to join the Simply Wall St team. Click below to check out the latest careers we are actively hiring for.

Check out Simply Wall St Careers

Our Values

Our values are the guiding principles that inform our actions and decisions

Become the master of your craft

Become the master of your craft

Be the best at what you do, go beyond expectations and savour the detail.

Accept & give feedback to constantly learn and improve.

Fall in love with the problem

Fall in love with the problem

Become obsessed with the problem, go deep and then go deeper again.

Understand the fundamentals & the why never stop learning about it.

Enjoy the ride

Enjoy the ride

We spend a big portion of our lives at work, so enjoy the journey!

Be respectful and compassionate of other people and their ideas.

Dream big ship small learn fast

Dream big, ship small, learn fast

Everything is possible, but you have to start small.

The faster you ship, the faster you’ll fail, the faster you’ll learn and the faster you’ll succeed.

Dig deep to find the gem

Dig deep to find the gem

Within all the detail, within all the chaos & noise is a simple solution to any problem.

It won’t be easy, you have to persevere & get your hands dirty to find it.